Consumers care more about what’s in a brand video than how long it is. That’s the conclusion of a new study from Invodo tracking consumer response to e-commerce and shopping videos. Invodo is an online video e-commerce company with clients including Office Depot, Toys R Us, and Verizon. read article »
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JAN
31
2012
JAN
27
2012
[ Retail Customer Experience.com ]
Study: Common Perceptions about how Video is used in Shopping are Incorrect
Invodo, a full-service video partner for business, announced the company has commissioned "the first-ever comprehensive study on how consumers embrace video in a retail context, revealing that many of the common perceptions about how video is used in shopping are actually incorrect." read article »
JAN
26
2012
[ Website Magazine ]
Invodo Study Puts Ecommerce Video in New Light
Among other findings, the study’s research shows that consumers care more about the quality and content of the video than the length of the clip, and that consumers have come to expect video as part of their online shopping experience rather than regarding it as an added feature or bonus. read article »
JAN
15
2012
[ MultiChannel Merchant ]
Gallery: A Look at Ecommerce Product Videos
Looking to add product videos to your ecommerce site? We've put together a sampling of product videos from a variety of sources. And be sure to check out the following article - Best Practices for Creating Product Videos - for more on the subject. read article »
JAN
15
2012
[ MultiChannel Merchant ]
Best Practices for Creating Product Videos
The viewing of videos on ecommerce product pages is growing at an extremely rapid pace, according to reports that surfacedthis past holiday season. Case in point: Lone Star Western Decor, a cross-channel seller of Western-themed home decor, added video to about 40% of its product pages, and saw as much as a 300% increase in conversion. read article »
JAN
14
2012
[ Internet Retailer ]
Retailers Need to Prepare for the Online Video Wave
Adding videos to retail sites was once a complicated and costly undertaking, but that has changed, says Craig Wax, CEO of Invodo, which sells online video services to e-retailers. “Video is coming to retail like a tidal wave, presenting both challenges and opportunity for web design ,” he says. read article »
JAN
11
2012
[ MediaPost ]
Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
Product videos are increasingly playing a key role in driving consumer purchase decisions. Online video e-commerce company Invodo said that its online retail partners saw a 9 times increase in video views on their sites at the start of the just-completed holiday shopping season. That includes companies such as Crocs, Golfsmith and Office Depot -- all Invodo clients. read article »
DEC
05
2011
[ Website Magazine ]
Video Playing a Featured Role in Holiday Sales
Online video solutions provider Invodo has released some new data about the use of video on retail sites during the first holiday shopping spree of the season. Invodo customers such as Verizon, Office Depot, Crocs, L’Occitane and others showed a significant rise in the number of consumer views during the Thanksgiving weekend, and some of the key points of data are below. read article »
NOV
16
2011
[ MediaPost ]
Video is Evolving – Don’t Get Left Behind
Consumer usage of video is increasing at an astonishing rate. Cisco has estimated that video will increase from 30% of Internet traffic in 2010 to 90% by 2013. Online retailers are already using video, and service companies, manufacturing, and many others are also hopping on board. read article »
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